Application for Custom Reports in Google Analytics: What pages were viewed because of a keyword?

If you’re using Google Analytics to track how your website performs then Custom Reports is something that you should pay really close attention to. You can basically choose to see only what matters to you and most important you can also customize a single Custom Report to serve different purposes.

You can show different metrics about the same dimension depending on what each department needs. The Custom Report that I want to talk about today will show you what pages were viewed on your website because of a keyword.

So, when someone types a keyword in a search engine and that person clicks on your link, because of that search, what pages he/she saw on your website, what was the bounce rate, how many visits, how many new visits, what was the avg. time on page and so on.

The answer to all these small questions is a Custom Report. So, in case you know nothing about Custom Reports, I have an article about how to create custom reports in Google Analytics. In case you do know how to create one, log in into your Google Analytics account and hit create new custom report.

Here are the suggested metrics to place in your custom report (you can place what metrics you want): Bounce Rate, Page Views, Avg. Time on Page, Visits, New Visits, %New Visits. As dimension you’ll chose, of course, Keyword and as additional drill down dimension chose Page Title. Create the report and view it.

The first thing you’ll see is a table with a list of keywords and all the metrics you selected above. Click on one of those keywords (I like to start with those that have more Page Views) and now you’ll have a table showing you what pages from your website were viewed by a user that arrived on your website through that specific keyword.

While you are viewing this second table you have the option to display a secondary dimension. Chose Landing Page from the drop down menu and you’ll see on what page the reader entered your website.

Let me know what you think about custom reports and how you use it. Share your experience and if you find this article useful please consider subscribing to my blog.

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